CONSUMER TRENDS
SHAPING THE NEXT DECADE
2023-2033

Mr. Richard Burrage

Richard Burrage is the founder of and board advisor to Cimigo, a market research and consulting firm founded 20 years ago

Richard a UK national has resided in Vietnam with his three children since 1997.

Richard has led businesses, which have supported numerous brands to leadership positions in Asia. He has built a regional Asian market research business, bringing the voice of the consumer into client boardrooms.

If you want to know more, just drop us a note at ask@cimigo.com.

You can download this presentation at www.cimigo.com

Ms. La Ngoc Viet Thương

Thương is the managing director of Cimigo, a market research and consulting firm founded 20 years ago. 

Thuong has fifteen years of experience at market research and worked across FMCG industries. At Cimigo, we have been translating consumer insights into business actions and helping clients make better commercial and marketing choices.

If you want to know more, just drop us a note at ask@cimigo.com.

You can download this presentation at www.cimigo.com

Mr. Nguyen Huu Anh Hao

Co-Founder & CRO, DGV Digital 

He has 12 years of experience in market development, IT consulting & implementation at Ernst & Young, SAP.

Working process:

• In 2012, he participated in setting up Zalora/ Lazada project at Rocket Internet in Vietnam (the predecessor of Lazada)
• From 2013-2020, he was senior manager and IT consulting director of Ernst & Young Vietnam
• From 2020 to present, he becomes co-founder and manages business activities of DGV Digital

Mr. Gijae Seong

Head of Amazon Global Selling Vietnam

Gijae Seong is currently Head of Amazon Global Selling Vietnam. His key responsibilities cover multiple management from Vietnam Global Selling team organization and operating, country projects supervising, sellers recruiting to accounts management.

Joining Amazon since 2015, Gijae has worked in 3 different countries included Korea, Singapore and Vietnam as one of the founding members of each country team. His work has covered across multiple functions such as business development, sales and seller service management. Before Amazon, Gijae worked at Google in Korea and Singapore, and at SK Telecom company in Korea.  

Mr. Mai Duc Tuyen

CEO and Founder of GOOD FOOD FOR LIFE Jsc (GFFL)

16 years of experience as senior manager (Sales manager across channels/Business Development/Sales Operations/Sales head) in world-leading MNCs like Nestle, Mead Johnson, Colgate Palmolive and Perfetti Van Melle.

3 years as CEO of Anova Milk and Betrimex.

“GFFL was established with the mission of feeding young Vietnamese with European-standard nutritional products”.

Mr. Jacky Ha

General Manager ShopBack Vietnam

The co-founder and General Manager of ShopBack Vietnam, the premier shopping cashback platform in the Asia_Pacific area, is Mr Jacky Ha. Joined ShopBack Vietnam in September 2019 as the Commercial Director before being formally named General Manager in June 2022

Jacky Ha joined ShopBack Vietnam after spending more than 20 years taking part in business coordination and planning for commercial strategy in the e-commerce sector, working with companies like Zalora, Lazada, Emporio Armani, The Face Shop,...

With more than 12 years of expertise, particularly in the sector of e-commerce, and having held significant leadership positions. Jacky Ha, who is in charge of all ShopBack commercial activities in the Vietnamese market, and his team have created prospects for collaboration with more than 400 significant brands and partners in Vietnam. More than 3 million consumers in Vietnam (as of June 2023) can benefit from better shopping experiences and rewards for their purchases thanks to companies like Shopee, Lazada, Samsung, Agoa, and Booking.com.

Ms. Tran Lien Phuong

Research Director - AM Consulting & Market Research Co. Ltd. https://www.amcovietnam.com.

She used to hold key positions in the world's leading research & media corporations such as MBL, Ogilvy & Mather Advertising, KANTAR, Epinion, InsightAsia and now AM Co Ltd. She was responsible for management and development solutions for both Qualitative & Quantitative Research, from understanding customer psychology & target market segments, testing ideas & communication messages, to generating ideas product & category development as well as communication consulting and branding for brands.

She is a familiar face of TV talk shows, conferences and intensive training programs related to understanding customer psychology, segmenting and positioning brands, measuring communication effectiveness, and developing strategy.

She is speaker at VietnamMarcom since 2000.

She was also advisor and speaker for the Digital Trends Report 2021-2022. She worked with a team comprising leading experts in the field of MarTech in the region.

She has been advisor to FTU's Creatio Marketing Arena since 2019.

Ms. Thoa Nguyen

Director Communications at Philip Morris International (PMI)

Thoa leads Communications Function at Philip Morris International (PMI) in Vietnam since September 2019 as it embarks on its transformation to a smoke-free future. To accelerate PMI’s vision, Thoa is forging active and productive alliances relevant stakeholders involved in shaping the environment. She is ensuring that PMI is positioned at the forefront of a new discussion about tobacco harm reduction approach and the better alternatives to cigarettes available today and in development.

Before joining PMI, Thoa was Managing Director of Havas Riverorchid PR agency for more than a decade, covering all aspects of PR servicing including PR strategic consultancy, events management, government affairs, media relations, internal communication, crisis & conflict communication, media audit and media training.

Prior to Havas Riverorchid PR, Thoa worked for notable companies in Vietnam such as S-Fone and VinaGame (VNG) as Head of Communications.

Thoa also takes the role of guest lecturer for the MBA delegations coming from the University of Texas, the University of Texas in Austin, USA, and International School of Business (ISB) under HCMC Economics University, and standing member of Examination Committee for MBA Talent Scholarship Award at ISB.

Thoa graduated from HCMC University of Social Sciences and Humanities with an BSc. Major in English Linguistics and Literature, and achieved her MBA degree under the Executive MBA program at the University of Quebec at Montreal (UQAM), Canada.

Mr. Bharath Palukurthi

COO of New Business Units, Ninja Van

Bharath is the COO of New Business Units at Ninja Van. He currently oversees the operations of Ninja Van's cross border, supply chain solutions & retail distribution business units across the region. He is focused on building solutions for brands and SMEs to reach consumers across ASEAN.

He has over a decade of experience in finance, sales & operations across Asia, with a strong understanding of emerging markets in the region. Prior to Ninja Van, Bharath served as the CFO for ASEAN & India at Kraft Heinz, and worked as a management consultant at McKinsey & Company in Singapore.

Ms. Giang Nguyen

Cluster Head of Health & Beauty of TikTok Shop Vietnam

More than 10 years experience in retail and e-commerce with expertise in supplier management, marketing and merchandising.

Have extensive knowledge of various categories including Mom & Baby, Toy, Fashion, Cosmetics, Home Living and Home Appliances.

Skilled in: shop and boutique management, retail management, vendor relationship management, buying, negotiating, marketing, merchandising, promotions and digital marketing.